American journalism and the politics of diversity

Research output: Contribution to journalReview article

Abstract

Ethnic-identity professional organizations, such as Unity: Journalists of Color, Inc., have become among the most prominent journalistic voices in contemporary US newsrooms. Supported by major foundations and media companies, this diversity journalism movement has focused on two primary goals: increased employment of non-white journalists and more news attention to 'communities of color'. While these goals have been partially achieved, the movement has paradoxically also contributed - by providing 'progressive' political cover to marketing-driven transformations of the media industry - to actually reducing the diversity of ideological perspectives in the news. Drawing on research on US news coverage of immigration between the 1970s and 1990s, linkages are made between the increased journalistic valorization of ethnic/racial identities, the rise of multi-cultural marketing, and a sharp decline in media attention to economic inequalities and labor perspectives.

Original languageEnglish (US)
JournalMedia, Culture and Society
Volume27
Issue number1
DOIs
StatePublished - Jan 2005

Fingerprint

journalism
Marketing
news
Color
journalist
politics
marketing
media industry
Industry
professional association
Personnel
ethnic identity
Economics
immigration
coverage
labor
community
economics

Keywords

  • Immigration
  • Labor
  • Marketing
  • Multiculturalism
  • News
  • Race

ASJC Scopus subject areas

  • Communication
  • Sociology and Political Science

Cite this

American journalism and the politics of diversity. / Benson, Rodney.

In: Media, Culture and Society, Vol. 27, No. 1, 01.2005.

Research output: Contribution to journalReview article

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