Activation and automaticity of colonial mentality

E. J R David, Sumie Okazaki

Research output: Contribution to journalArticle

Abstract

Among Filipino Americans, colonial mentality (CM) is characterized by automatic preference for anything American and automatic rejection of anything Filipino that may be manifested overtly and covertly. Thus, 3 studies were conducted to test CM's theorized covertness and automaticity. Study 1 attempted to activate and capture the existence of CM-consistent cultural knowledge schemas; Study 2 investigated whether CM may be automatically activated using a lexical decision task; and Study 3 tested whether Filipino Americans have associated pleasantness with anything American, and unpleasantness with anything Filipino using the Implicit Association Test. The results suggest that many Filipino Americans hold a CM-consistent cultural knowledge schema, and that CM may be conceptualized as a set of automatic associations that cannot be consciously controlled.

Original languageEnglish (US)
Pages (from-to)850-887
Number of pages38
JournalJournal of Applied Social Psychology
Volume40
Issue number4
DOIs
StatePublished - Apr 2010

Fingerprint

Asian Americans

ASJC Scopus subject areas

  • Social Psychology

Cite this

Activation and automaticity of colonial mentality. / David, E. J R; Okazaki, Sumie.

In: Journal of Applied Social Psychology, Vol. 40, No. 4, 04.2010, p. 850-887.

Research output: Contribution to journalArticle

@article{32b0952060364debb90b49fdd78f4590,
title = "Activation and automaticity of colonial mentality",
abstract = "Among Filipino Americans, colonial mentality (CM) is characterized by automatic preference for anything American and automatic rejection of anything Filipino that may be manifested overtly and covertly. Thus, 3 studies were conducted to test CM's theorized covertness and automaticity. Study 1 attempted to activate and capture the existence of CM-consistent cultural knowledge schemas; Study 2 investigated whether CM may be automatically activated using a lexical decision task; and Study 3 tested whether Filipino Americans have associated pleasantness with anything American, and unpleasantness with anything Filipino using the Implicit Association Test. The results suggest that many Filipino Americans hold a CM-consistent cultural knowledge schema, and that CM may be conceptualized as a set of automatic associations that cannot be consciously controlled.",
author = "David, {E. J R} and Sumie Okazaki",
year = "2010",
month = "4",
doi = "10.1111/j.1559-1816.2010.00601.x",
language = "English (US)",
volume = "40",
pages = "850--887",
journal = "Journal of Applied Social Psychology",
issn = "0021-9029",
publisher = "Wiley-Blackwell",
number = "4",

}

TY - JOUR

T1 - Activation and automaticity of colonial mentality

AU - David, E. J R

AU - Okazaki, Sumie

PY - 2010/4

Y1 - 2010/4

N2 - Among Filipino Americans, colonial mentality (CM) is characterized by automatic preference for anything American and automatic rejection of anything Filipino that may be manifested overtly and covertly. Thus, 3 studies were conducted to test CM's theorized covertness and automaticity. Study 1 attempted to activate and capture the existence of CM-consistent cultural knowledge schemas; Study 2 investigated whether CM may be automatically activated using a lexical decision task; and Study 3 tested whether Filipino Americans have associated pleasantness with anything American, and unpleasantness with anything Filipino using the Implicit Association Test. The results suggest that many Filipino Americans hold a CM-consistent cultural knowledge schema, and that CM may be conceptualized as a set of automatic associations that cannot be consciously controlled.

AB - Among Filipino Americans, colonial mentality (CM) is characterized by automatic preference for anything American and automatic rejection of anything Filipino that may be manifested overtly and covertly. Thus, 3 studies were conducted to test CM's theorized covertness and automaticity. Study 1 attempted to activate and capture the existence of CM-consistent cultural knowledge schemas; Study 2 investigated whether CM may be automatically activated using a lexical decision task; and Study 3 tested whether Filipino Americans have associated pleasantness with anything American, and unpleasantness with anything Filipino using the Implicit Association Test. The results suggest that many Filipino Americans hold a CM-consistent cultural knowledge schema, and that CM may be conceptualized as a set of automatic associations that cannot be consciously controlled.

UR - http://www.scopus.com/inward/record.url?scp=77956827241&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=77956827241&partnerID=8YFLogxK

U2 - 10.1111/j.1559-1816.2010.00601.x

DO - 10.1111/j.1559-1816.2010.00601.x

M3 - Article

VL - 40

SP - 850

EP - 887

JO - Journal of Applied Social Psychology

JF - Journal of Applied Social Psychology

SN - 0021-9029

IS - 4

ER -