Activation and automaticity of colonial mentality

E. J R David, Sumie Okazaki

Research output: Contribution to journalArticle


Among Filipino Americans, colonial mentality (CM) is characterized by automatic preference for anything American and automatic rejection of anything Filipino that may be manifested overtly and covertly. Thus, 3 studies were conducted to test CM's theorized covertness and automaticity. Study 1 attempted to activate and capture the existence of CM-consistent cultural knowledge schemas; Study 2 investigated whether CM may be automatically activated using a lexical decision task; and Study 3 tested whether Filipino Americans have associated pleasantness with anything American, and unpleasantness with anything Filipino using the Implicit Association Test. The results suggest that many Filipino Americans hold a CM-consistent cultural knowledge schema, and that CM may be conceptualized as a set of automatic associations that cannot be consciously controlled.

Original languageEnglish (US)
Pages (from-to)850-887
Number of pages38
JournalJournal of Applied Social Psychology
Issue number4
Publication statusPublished - Apr 2010


ASJC Scopus subject areas

  • Social Psychology

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