A stochastic model of sales response to advertising

Research output: Contribution to journalArticle

Original languageEnglish (US)
Pages (from-to)159-167
JournalMetroeconomica
Volume29
StatePublished - 1977

Cite this

A stochastic model of sales response to advertising. / Tapiero, Charles.

In: Metroeconomica, Vol. 29, 1977, p. 159-167.

Research output: Contribution to journalArticle

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title = "A stochastic model of sales response to advertising",
author = "Charles Tapiero",
year = "1977",
language = "English (US)",
volume = "29",
pages = "159--167",
journal = "Metroeconomica",

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PY - 1977

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JO - Metroeconomica

JF - Metroeconomica

ER -