A stochastic model of consumer behavior and optimal advertising

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)1054-1064
JournalManagement Science
Volume28
Issue number9
StatePublished - 1982

Cite this

A stochastic model of consumer behavior and optimal advertising. / Tapiero, Charles.

In: Management Science, Vol. 28, No. 9, 1982, p. 1054-1064.

Research output: Contribution to journalArticle

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author = "Charles Tapiero",
year = "1982",
language = "English",
volume = "28",
pages = "1054--1064",
journal = "Management Science",
issn = "0025-1909",
publisher = "INFORMS Inst.for Operations Res.and the Management Sciences",
number = "9",

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JF - Management Science

SN - 0025-1909

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