A crisis in the marketplace: How food marketing contributes to childhood obesity and what can be done

Jennifer L. Harris, Jennifer L. Pomeranz, Tim Lobstein, Kelly D. Brownell

Research output: Contribution to journalArticle

Abstract

Reducing food marketing to children has been proposed as one means for addressing the global crisis of childhood obesity, but significant social, legal, financial, and public perception barriers stand in the way. The scientific literature documents that food marketing to children is (a) massive; (b) expanding in number of venues (product placements, video games, the Internet, cell phones, etc.); (c) composed almost entirely of messages for nutrient-poor, calorie-dense foods; (d ) having harmful effects; and (e) increasingly global and hence difficult to regulate by individual countries. The food industry, governmental bodies, and advocacy groups have proposed a variety of plans for altering the marketing landscape. This article reviews existing knowledge of the impact of marketing and addresses the value of various legal, legislative, regulatory, and industry-based approaches to change.

Original languageEnglish (US)
Pages (from-to)211-225
Number of pages15
JournalAnnual Review of Public Health
Volume30
DOIs
StatePublished - 2009

Fingerprint

Pediatric Obesity
Marketing
Food
Literature
Video Games
Cell Phones
Food Industry
Internet
Industry

Keywords

  • Advertising and promotion
  • Legislation
  • Nutrition
  • Public health
  • Self-regulation

ASJC Scopus subject areas

  • Public Health, Environmental and Occupational Health

Cite this

A crisis in the marketplace : How food marketing contributes to childhood obesity and what can be done. / Harris, Jennifer L.; Pomeranz, Jennifer L.; Lobstein, Tim; Brownell, Kelly D.

In: Annual Review of Public Health, Vol. 30, 2009, p. 211-225.

Research output: Contribution to journalArticle

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